SOUNDBITES // New music – Solange Knowles – Losing You

In the past year or so Solange Knowles has started to make a name for her and is slowly ridding the association of being Beyonce’s sister. But this has predominately been through her style; from her african inspired mixed prints to her traditional box braids and afro hair styles, and has lead many a girl following her every style move. She has managed to construct her image to reflect her understated beauty. She doesn’t slaver on the make-up, or go for the overly risque looks, but keeps it simple and often african inspired. So was all of this a lead up to rebranding herself for when she decides to release new music. Many people may have forgotten or not be aware that she is too a musician. Her sound has never replicated that of big sis Beyonce’s, but with Losing You I feel that she is keen to assert that her and Beyonce are different people, especially musically. It’s always hard to step out of your world famous sibling’s shadow, but going by mydamgblog (Solange’s Blog) and Beyonce’s Tumblr they are clearly best of friends. So her image restructure is not coming from a resentful place, but to instead reaffirm to people that she is Solange, not Beyonce. But that’s just my opinion, who knows what goes on behind their golden gates.

Losing You is infused with synthesized beats and smooth chilled out vocals from Solange. It’s shot in Cape Town by Director Melina Matsoukas, and is not short of quirky choreography and mixed prints that the tumblr-sphere will go crazy for. For some reason she reminds me of a cross between M.I.A and Corinne Bailey Rae. It’s the awkward dancing and the soulful vocals. Losing You is a chilled out tune that I will be putting on repeat. And even though it is about breaking up with someone, there are a lot of positive vibes coming from the video, notably her beaming smile. I suppose they are just juxtaposing the lyrics from the videos, but it could also be that it’s not such a terrible thing to realise that a relationship is not working.

Enjoy the video.

C 🙂

SOUNDBITES: Azealia Banks x Rankin // LIQUORICE

TALK ABOUT THROWBACK! Liquorice is a true reflection of 1991, which is also conveniently the name of her debut EP. The synthesised beat fused with her monotonic accelerated rhymes makes this a hit that will last the ages. If you didn’t know by now that Rankin is not only doing magazines, editorial, photography, but he has worked on a numerous amounts of music artist’s video, like Kelis’s ‘4th of July’.  And now he has worked his magic on Azealia’s Liquorice track. With a western theme, he brought editorial to the shoot. It was about bold colours, subtle tones, heights, poses. It was fun. It made me want to be there, galloping on a horse into the sunset. Azealia is working it. She is gorgeous and looks in her element.



Another fashion editorial style video I loooove is Ciara’s Ft. Missy Elliot ‘Work’. Not only is Ciara a phenomenal dancer, which we see again in this video, but she is fully capable of holding her own in the top model stakes. She works the camera, she is strong but feminine, which is what the track is about anyway. It’s official construction is sexy.




Thought I’d share with you some of the content my team make. MTV and Swatch have joint forces to produced content inspired by creativity and culture across the globe. Here is a vignette they have made that demonstrates how hip hop dance culture can travel to places around the globe that you might not expect it to be prevalent.

So Jerk is not only a term you refer to you’re ex as, or that thing that boys do (i’m so innocent), but it is also a dance form that can be seen performed by many street and hip hop influenced dancers.

The Urban Dictionary definition is :

Clearly written by a dance crew member from southern Cali, but I guess it is quite accurate. Although my first encounter of the Jerk dance was from this video below. Despite the young southern/Soulja Boy-esk hip hop vibe it was catchy and put the fun back in Hip Hop… BACK IN 2009!


But these kids of Switzerland… Yes SWITZERLAND… have kept this street dance form alive. Now why can’t the youth of Britain be as cute and creative as these kids? Just kidding… it is not fair to label all British youngster as looters…just 50%.

Anyway just check them out as their moves speaks volumes.


Go to SWATCHMTVPLAYGROUND to see what other cool people they’ve captured.

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